Vertical search is completely missing in some SEO strategies. It’s no surprise, really. Most keyword volume forecasting tools don’t distinguish which search vertical the search volume belongs to and most SEO advice focuses on tactics to achieve general search rankings. Continue readingWhy You Should Include Search Verticals in Your SEO Strategy

Google is continuously improving the Search experience, but in more than two decades, it has yet to break away from its “10 blue links” model. Until now.  In a bit of news nobody saw coming, Google on Thursday announced thatContinue readingSEO News You Can Use: Continuous Scrolling Is Live on Mobile Search Results